Facing Life After TikTok Ban

Have you ever found yourself scrolling through TikTok and watching one video after another? Maybe you got some new hair inspiration, tips to improve your resume, an incredible story time, or a much-needed laugh? However, the app faces a potential ban in the US due to national security concerns over its Chinese ownership (despite having a senior leadership team in Singapore). unless The Supreme Court intervenes TikTok could go dark for users in the US starting Sunday, January 19. What will happen next?
We called Dr. Corey Emanuela media psychologist who specializes in the psychological effects of television, movies, and social media. Dr. Emmanuel provides guidance on promoting mental health and developing resilience. Today, we dive into his expert analysis of what this ban could mean for its dedicated users, who view it as a creative lifeline.
BHM: Given TikTok's popularity, what psychological and emotional impacts do you anticipate on users if the platform is suddenly shut down?
Dr. Currie: TikTok is not just entertainment, it is a second home. Users build connections, express creativity and find like-minded individuals. Closing them down may lead to feelings of loneliness, isolation and polarization. Loneliness lowers self-esteem, alienation leads to a loss of identity, and polarization arises when users migrate to other platforms, fostering echo chambers, often amplifying divisive opinions and limiting opportunities for meaningful dialogue.
BHM: Can you explain the role of dopamine in TikTok use and how it affects user behavior and engagement?
Dr. Corey: Dopamine is the brain's way of rewarding us for pleasurable moments, like a funny video, a touching story, or something exciting. TikTok delivers these moments effortlessly with its short, engaging content. When users experience these moments, their brains release dopamine, creating a pleasurable response similar to enjoying their favorite candy or even having sex. This creates a cycle where we are driven to keep scrolling and chase more feel-good moments.
BHM: Why do you think TikTok users might prefer this platform over others, and what psychological factors contribute to this preference?
Dr. Corey: TikTok creates a judgment-free environment, encouraging authenticity through raw emotional moments, quirky humor, and creative experimentation. Unlike Instagram and LinkedIn, it celebrates imperfections, making it more inclusive and less intimidating.
Psychologically, we are drawn to spaces where we can express ourselves without pressure. TikTok taps into our desire to connect, create, and share art safely. The For You Page amplifies content to audiences who value it, promoting validation and belonging.
BHM: How can users react emotionally and psychologically to the sudden loss of TikTok in their daily lives? Will there be emotional withdrawal?
Dr. Corey: Losing something that brings you joy, familiarity, and is ingrained in your daily life β like TikTok β can lead to grief. Although the platform's closure was announced nine months ago, many users hoped it would continue. For some, this hope was rooted in denial, which actually marks the first stage of grief.
When loss becomes real, especially on January 19, there will be a wave of emotions, including sadness and/or anger. If you're a regular TikTok user who spends one to two hours a day on the app, you may be feeling empty or low on dopamine. For example, users may experience withdrawal as they adjust to the sudden absence of a platform that provides connection, creativity, and validation. This may feel like losing part of their routine, identity, or community. Over time, some may redirect their energy toward other outlets or platforms. However, the initial shock is likely to be characterized by a profound sense of loss and the challenge of finding an alternative to the fun and connection that TikTok provides.
BHM: Do you think users will find similar satisfaction in other social media platforms if TikTok is banned? Why might people be hesitant to return to platforms that existed before TikTok?
Dr. Corey: We've been here before. Vine, another hugely popular short video platform with over 200 million users, shut down in 2017. For many, TikTok filled that void. If TikTok is banned, users may eventually find satisfaction in other platforms (e.g., Lemon 8 and Red Note), but it won't happen overnight, just like TikTok didn't happen overnight.
The reluctance to return to pre-TikTok platforms stems from the unique experience TikTok offers, where its algorithms, creative tools, and culture of authenticity make it special. Despite its popularity, platforms like Instagram and YouTube don't fully emulate TikTok's ability to make every user feel like their content can be seen, appreciated, and celebrated. The return to platforms that prioritize polished, curated content may feel restrictive and less inclusive to those accustomed to TikTok's raw, creative, community-oriented atmosphere.
BHM: For those who have formed a strong attachment to TikTok, what psychological support or strategies do you recommend to help them manage the transition and any withdrawal symptoms?
Dr. Corey: Many people rely on TikTok to meet their personal and social needs, boost self-esteem, maximize social capital, and create a strong connection. Like any relationship, breaking this bond can lead to sadness and even depression during the later stages of grief.
To manage transference and withdrawal symptoms, start by acknowledging and processing your grief non-judgmentally. Venting on newer platforms like Threads can help people feel seen and heard by others experiencing similar discomfort or loss. Replace leisure with activities that nourish your well-being, such as practicing mindfulness, pursuing creative hobbies, or reconnecting with people in real life. Journaling or self-reflection can also help process loss. Embracing similar platforms like Lemon8 and RedNote, where many former TikTok users will migrate, could provide relief.
Seeking psychological support is also essential. Talking to a therapist or counselor can help work through emotional challenges (particularly related to national or environmental concerns), such as the transition period for a new U.S. president and the fallout from the California wildfires. Building new routines that align with your values ββand passions outside of social media can provide fulfillment and healthier connection.
I start each day by blogging and reading before diving into social media. This simple routine has helped me feel more focused and ready to face the day with a clear mind. It's a small but powerful habit that sets the tone for everything else. Try it for yourself, you might be surprised at how stable it feels.
TikTok ripple effect
We also asked Dr. Corey how the social media ecosystem might change if TikTok was banned.
He believes that if TikTok is banned, platforms like Instagram and YouTube will likely step up short-form content efforts to fill the gap. As creators move there, Instagram may see an increase in user engagement, with a focus on Reels and video editing features. YouTube may see a rise in short-form content as creators look for alternatives to maintain their revenue. Newer apps focused on creative expression may emerge, but the loss of TikTok will leave a void that will take time to fill. Eventually, users will turn to multiple platforms to replace aspects of TikTok, creating a more fragmented social media landscape.
Creativity and community beyond TikTok
As we face the potential closure of TikTok, it is essential to recognize its role, especially for Black users. According to research conducted by Pew Research Center16% of TikTok news consumers are black. The platform has provided a unique space for Black creators to share their stories, promote their work, and connect with audiences in ways that other platforms have struggled to imitate.
Dr. Corey Emanuel's thoughts highlight the consequences of a TikTok ban, from economic disruption to loss of social connection. However, remember that your creativity and originality are not limited to one platform. This potential ban is a reminder to explore new approaches and adapt, ensuring your voice continues to shine. Whether you're a content creator or someone who loves to watch, your passion and community can thrive in many spaces, both online and off. Seize new opportunities and let your creativity flourish, regardless of the changes ahead.